Estimate the percentage of customers lost during a period.
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Results Panel
Primary Result—
Secondary Result—
Total / Final Value—
Growth / Percentage—
| Step | Label | Value |
|---|
What this result means
This result shows the percentage of people who completed the target action.
When to use this calculator
Use it for websites, funnels, email campaigns, and sales processes.
Why it is useful
It helps improve marketing performance and user journeys.
About this calculator
This result shows how much of your customer base you lost.
When to use it
Use it for subscription products, membership programs, and repeat-purchase businesses.
Why it matters
It helps detect retention problems early.