Estimate customer lifetime value from average purchase, frequency, and lifespan.
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Primary Result—
Secondary Result—
Total / Final Value—
Growth / Percentage—
| Step | Label | Value |
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What this result means
This result shows how much of your customer base you lost.
When to use this calculator
Use it for subscription products, membership programs, and repeat-purchase businesses.
Why it is useful
It helps detect retention problems early.
About this calculator
This result shows the long-term revenue value of one customer.
When to use it
Use it for retention planning, CAC comparison, and subscription strategy.
Why it matters
It helps decide how much you can afford to spend to acquire a customer.