Estimate customer lifetime value from average purchase, frequency, and lifespan.
Input Panel
Try Examples
Results Panel
Primary Result—
Secondary Result—
Total / Final Value—
Growth / Percentage—
| Step | Label | Value |
|---|
What this result means
This result shows how much value is reduced and the customer final price.
When to use this calculator
Use it during promotions, flash sales, and pricing experiments.
Why it is useful
It helps compare promotional strategies quickly.
About this calculator
This result shows the long-term revenue value of one customer.
When to use it
Use it for retention planning, CAC comparison, and subscription strategy.
Why it matters
It helps decide how much you can afford to spend to acquire a customer.