Estimate customer lifetime value from average purchase, frequency, and lifespan.
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Primary Result—
Secondary Result—
Total / Final Value—
Growth / Percentage—
| Step | Label | Value |
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What this result means
The result shows how many revenue units you generated for every currency unit spent on ads.
When to use this calculator
Use it for Google Ads, Meta Ads, YouTube, affiliates, or influencer campaigns.
Why it is useful
It helps identify which campaigns deserve more budget.
About this calculator
This result shows the long-term revenue value of one customer.
When to use it
Use it for retention planning, CAC comparison, and subscription strategy.
Why it matters
It helps decide how much you can afford to spend to acquire a customer.