Estimate customer lifetime value from average purchase, frequency, and lifespan.
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Secondary Result—
Total / Final Value—
Growth / Percentage—
| Step | Label | Value |
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What this result means
This result shows short-term liquidity available to run the business.
When to use this calculator
Use it to check operational cash strength and balance-sheet health.
Why it is useful
It helps identify liquidity pressure early.
About this calculator
This result shows the long-term revenue value of one customer.
When to use it
Use it for retention planning, CAC comparison, and subscription strategy.
Why it matters
It helps decide how much you can afford to spend to acquire a customer.