Calculate the percentage of existing customers retained over time.
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Secondary Result—
Total / Final Value—
Growth / Percentage—
| Step | Label | Value |
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What this result means
This result shows how much revenue contributes toward fixed costs and profit.
When to use this calculator
Use it for pricing, break-even analysis, and product mix decisions.
Why it is useful
It helps identify high-impact products or services.
About this calculator
This result shows how well your business keeps existing customers.
When to use it
Use it alongside churn and CLV analysis.
Why it matters
It helps show customer loyalty and product-market fit.