Calculate the percentage of existing customers retained over time.
Input Panel
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Results Panel
Primary Result—
Secondary Result—
Total / Final Value—
Growth / Percentage—
| Step | Label | Value |
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What this result means
This result shows the percentage of people who completed the target action.
When to use this calculator
Use it for websites, funnels, email campaigns, and sales processes.
Why it is useful
It helps improve marketing performance and user journeys.
About this calculator
This result shows how well your business keeps existing customers.
When to use it
Use it alongside churn and CLV analysis.
Why it matters
It helps show customer loyalty and product-market fit.