Customer Lifetime Value Calculator

Estimate customer lifetime value from average purchase, frequency, and lifespan.

Input Panel
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Results Panel
Primary Result
Secondary Result
Total / Final Value
Growth / Percentage
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What this result means

This result shows how much of your revenue remains as profit after costs are removed.

When to use this calculator

Use it to compare products, service lines, monthly performance, or campaign profitability.

Why it is useful

It makes pricing analysis and business performance reviews much easier.

About this calculator

This result shows the long-term revenue value of one customer.

When to use it

Use it for retention planning, CAC comparison, and subscription strategy.

Why it matters

It helps decide how much you can afford to spend to acquire a customer.

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