Estimate customer lifetime value from average purchase, frequency, and lifespan.
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Primary Result—
Secondary Result—
Total / Final Value—
Growth / Percentage—
| Step | Label | Value |
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What this result means
This result shows how fast your revenue is increasing or decreasing.
When to use this calculator
Use it in monthly, quarterly, yearly, and campaign comparisons.
Why it is useful
It helps track momentum and business trend direction.
About this calculator
This result shows the long-term revenue value of one customer.
When to use it
Use it for retention planning, CAC comparison, and subscription strategy.
Why it matters
It helps decide how much you can afford to spend to acquire a customer.