Calculate the percentage of existing customers retained over time.
Input Panel
Try Examples
Results Panel
Primary Result—
Secondary Result—
Total / Final Value—
Growth / Percentage—
| Step | Label | Value |
|---|
What this result means
This result shows how fast your revenue is increasing or decreasing.
When to use this calculator
Use it in monthly, quarterly, yearly, and campaign comparisons.
Why it is useful
It helps track momentum and business trend direction.
About this calculator
This result shows how well your business keeps existing customers.
When to use it
Use it alongside churn and CLV analysis.
Why it matters
It helps show customer loyalty and product-market fit.
