Calculate the percentage of existing customers retained over time.
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Secondary Result—
Total / Final Value—
Growth / Percentage—
| Step | Label | Value |
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What this result means
This result shows the long-term revenue value of one customer.
When to use this calculator
Use it for retention planning, CAC comparison, and subscription strategy.
Why it is useful
It helps decide how much you can afford to spend to acquire a customer.
About this calculator
This result shows how well your business keeps existing customers.
When to use it
Use it alongside churn and CLV analysis.
Why it matters
It helps show customer loyalty and product-market fit.