Calculate the percentage of existing customers retained over time.
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Primary Result—
Secondary Result—
Total / Final Value—
Growth / Percentage—
| Step | Label | Value |
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What this result means
This result shows the actual bottom-line earnings of the business.
When to use this calculator
Use it for monthly reviews, budgeting, and profit planning.
Why it is useful
It helps you judge whether growth is truly profitable.
About this calculator
This result shows how well your business keeps existing customers.
When to use it
Use it alongside churn and CLV analysis.
Why it matters
It helps show customer loyalty and product-market fit.